Blundstone, The Boots That Transition From Winter Storms to Summer Music Festivals And Beyond
Blundstone boots are ubiquitous. Chances are that you’ve seen somebody stomping through the snow in them, dancing up a storm at a music festival while wearing them, or quickly walking down the sidewalks of New York. Blundstone boots are just as durable as they are versatile. They can be dressed up with a fancy dress or suit, or dressed down with a hoodie and jeans. Blundestone’s story began in 1870 with the iconic Blundstone 500, a new take on the Chelsea leather boot with elastic sides and loops at the front and back of the ankle so that they can slip on easily. Although Blundstones were born in Tasmania, Australia, they’ve managed to gain popularity around the globe, from the Big Apple, to the streets of Tel Aviv. I questioned Blundstone CEO Steve Gunn about the history behind the Blundstone boot, why they’ve gained global popularity, and about its upcoming 150th anniversary.
Describe the terrain where the boots were developed.
Blundstone boots were originally intended for laborers working in Tasmania’s harsh outback during Australia’s colonial days in the late-19th century. Today, the shoe is still made with leathers sourced from the world’s best tanneries and made to be water-resistant, so it can withstand your messiest activity, even if that’s just braving a soggy garden.
Why are your boots so durable?
Our boot outsoles have gone through a few transitions over the years and today is a durable, slip resistant TPU. We also have maximized comfort by adding a cushioned midsole and a SPS Max Comfort System in the heel strike zone to maximize on shock absorption.
What makes Blundstone unique from its competitors?
Blundstone is unique from its competitors because the 500 series boot has remained virtually untouched for over 50 years. However, we have improved the boots comfort and durability over the years with some technological changes.
Who is your target market?
Initially, the boots appealed to workers and farmers, but the utilitarian traits combined with all day comfort have made it appeal to all. Blundstone boots are practical with a timeless design that can look great on everyone and with whatever you’re wearing. There is no one set Blundstone wearer as the all-rounder’s understated unisex style has propelled the boot to cult status among creatives, adventurers, and tastemakers around the world.
How has the brand survived since 1870?
The brand has survived for nearly 150 years because of the original design and its ability to adapt to an ever-changing environment, remaining an authority within the unisex boot market.
What is the ideal occasion and condition to wear Blundstones?
The versatility of a Blundstone may be their best quality. Our boots can be worn to do anything, be dressed up or down and the timeless design allows for it to fit in at any occasion. Blundstone has been seen at music festivals throughout the country, most recently at Coachella!
Why do I see them all over the streets of New York?
These days you will see Blundstones virtually everywhere – from Brooklyn to Tel Aviv! The best quality of a Blundstone boot is the fact that they are designed to fit your lifestyle, go where you go and do whatever it is you do. So, whether your navigating the rugged terrain of Tasmania or simply walking down a city street, you’ll look and feel great in a pair of Blundstones.
What’s next for the brand?
Next year we will be celebrating the brand’s 150th anniversary. Lots of exciting stuff to come…
Read more at Forbes.